•Half of people begin their formal home search 6–12 months in advance, with about three-quarters starting within a year of the purchase.
•Two in three researched prospective agents extensively online prior to working with them.
When asked if they planned to purchase a home in the next year, 18–34-year-olds were twice as likely as 35–54-year-olds to say yes (Google Consumer Survey, July 2014).
•Millennial real estate web usage grew 30% from May 2013 to July 2014, and millennial real estate mobile usage grew 81% over the same period, according to an analysis by Smoke of comScore Media-Metrix data.
•A full half of all millennials in the U.S. visited real estate web sites in July and 36% visited real estate web sites or apps on mobile devices, according to Smoke’s analysis. That means millennials are more than twice as likely as the average person in the U.S. to explore real estate information on a mobile device.
Most people would use their mobile device to do at least one of the following: search for listings, find directions to a house, look for more information on a listing, call or e-mail an agent directly, or watch a video while out looking for a home (Google Consumer Survey, April 2014).
•Searches related to home buying are highest over the weekend when people are likely out touring neighborhoods and visiting open houses (Google Data).
•Mobile queries for open houses grew 36% in June YoY, while desktop searches remained the same (Google Data).
•House hunters used their mobile device most to search for listings and find directions while out looking for a home (Google Consumer Survey, April 2014).
Share on Facebook
Share on Twitter
I'm busy working on my blog posts. Watch this space!